When online marketers hear the word “Q4” there is usually a sense of excitement, but also a little fear. Brands wait all year for the holiday season to begin and they tend to pull out all the stops with their marketing. Do you blame them? The amount of eyeballs searching for the best deals and gifts during the final three months of the year is staggering and the amount of money to be made is just as impressive.
Q4 dates to remember
There are a few days during Q4 that are important and should be marked on your calendar immediately. These dates will contribute to most of the Q4 revenue by brands. The first day is a lesser-known day, Singles Day. It’s celebrated on November 11 (11/11) where unmarried people buy themselves gifts. It has become one of the largest shopping days in the world. Next up is Thanksgiving (a