Alto, the On-Demand Rideshare Service Providing the Safest, Most Consistent, and Highest Quality Experience, Launches in Houston

DALLAS–(BUSINESS WIRE)–Alto, the first employee-based, on-demand rideshare company that provides the safest, most consistent, and highest quality rideshare experience, today announced its expansion to Houston, Texas. With a dedicated fleet of five-star crash rated SUVs and a team of fully employed, rigorously vetted and trained uniformed drivers, Alto is bringing […]

DALLAS–(BUSINESS WIRE)–Alto, the first employee-based, on-demand rideshare company that provides the safest, most consistent, and highest quality rideshare experience, today announced its expansion to Houston, Texas. With a dedicated fleet of five-star crash rated SUVs and a team of fully employed, rigorously vetted and trained uniformed drivers, Alto is bringing its elevated experience to the Houston market.

With safety as the foundation of Alto’s business, each driver is a W2-employee and undergoes an extensive background check as well as a thorough safety and defensive driving training program. Drivers are empowered with the tools needed for a successful ride every time with technical support embedded into Alto’s dashboard including destination confirmation, navigation preferences and more. Riders can feel confident knowing that anytime they request an Alto, it will be the same great experience down to the vehicle model, amenities, and even scent. Alto is bringing personalization at-scale to its Houston customers by a “Do Not Disturb” mode for non-conversational trips, control of the music and volume, and more.

Alto sets the standard in cleanliness in the ridesharing industry with its luxury fleets undergoing daily service checks, deep cleaning procedures, and between-ride cleanings with EPA-registered disinfectants. In addition to the daily cleaning and maintenance procedures, each vehicle’s high-touch surfaces such as the interior and exterior door handles and headrests are disinfected between every trip. To ensure maximum safety for its drivers and riders in light of COVID-19, Alto has double-downed its safety efforts by equipping each vehicle with custom plexiglass barriers between the driver and passenger compartments while also installing HEPA cabin air filters that remove 99.9% of airborne particles.

“We’re doing things differently at Alto with our W2-employee drivers at the core of our rideshare experience, allowing us to prioritize safety and consistency at a time when it’s more important than ever,” said Will Coleman, co-founder and CEO at Alto. “We’ve seen a huge demand for Alto in Dallas and know that Houston will benefit from our entrance into the community.”

In addition to ridesharing services, Alto offers corporate courier service, customer courtesy rides, employee rides, and food delivery for corporate lunches or meetings. Alto also shops, purchases, and delivers from local brands directly to consumers through its Concierge Service, a valuable resource during COVID-19.

Alto is now widely available for riders and drivers in Houston, Fort Worth and Dallas, and those interested can download the Alto app or sign up at https://www.ridealto.com/.

About Alto

Founded in 2018, Alto is the first employee-based, on-demand rideshare company rethinking a traditionally inconsistent, gig-based industry. By hiring vetted, professional drivers and managing a dedicated fleet of 5-star crash rated vehicles, Alto offers the safest, most consistent, and most personalized passenger experience on the market today. Alto hires W2 employee drivers, provides in-depth training, manages its owned vehicle fleet and brings advanced logistics and optimization to the ridesharing space. Setting the standard in cleanliness in the rideshare industry, Alto cleans and disinfects vehicles with EPA-registered disinfectants between every ride and shift. With COVID-19, Alto has also doubled-down on its commitment to safety and cleanliness with the installation of industry-leading protective equipment, technology, and cleaning and disinfecting procedures including HEPA cabin air filters and plexiglass barriers. In addition to passenger rides, Alto shops, purchases, and delivers from local brands directly to consumers and offers same-day delivery. Currently available in Dallas, Fort Worth, and Houston, Alto has plans to bring its elevated rideshare experience nationally in the near future. For more information, visit www.ridealto.com.

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