Malaysian NGO Sampurna Malaysia aims to help empower women – especially those from the B40 community – with digital skills through a series of free virtual workshops entitled: “Digitisation Marketing”.
The three-part series – which will take place on Facebook Live – is designed to help women market their brands and businesses on Facebook and Instagram, and empower them with the latest marketing tools.
“We’ll guide them and help them understand how Facebook and Instagram for business works, and topics include content development, storyboarding, market segmentation, advertisement strategy, reports and metrics, and advertisement optimisation,” says a spokesperson from Sampurna.
The first session will be on Oct 3 while the second and third sessions will take place on Oct 17 and Nov 7.
Earlier this year, Sampurna hosted a complimentary stay-in workshop in Port Dickson entitled “Disruptive Womanisation” to help gear women towards an ongoing exploration of the digital tools and methods for the “womanisation” of business ownership and management.
There were about 45 women – the majority from the B40 community – who attended the programme. Most of them either owned a business or embarked on a business venture after attending the programme.
“Women are the catalysts of love and success, and the process of womanisation involves bringing their unique female qualities into their business or career, and leading a balanced life,” the spokesperson said.
“Women can unleash their potential to ‘disrupt’ the norms of society and become successful business owners,” the spokesperson added.
“Digitising Marketing” is a follow-up on this earlier programme and open to all women, including participants of the Disruptive Womanisation workshop.
For more info, visit: facebook.com/sampurnamalaysia