BAK chairman Kevin Mubadi said the partnership will create additional employment opportunities to the over 1.2 million people the sector currently supports.
“The industry is currently the biggest single employer in the country, with over 1.2 million youths employed. This is because some do share one motorbike for them to earn a living hence raising the numbers,” said Mobadi.
The launch event was held in Karen on Wednesday and officiated by the Information, Communication and Technology (ICT) Cabinet Secretary Joe Mucheru, who said the move is a huge welcome and affirms Kenya is still a big player in digital transformation in Africa.
“We welcome more digital investments in the country, as we continue to take the lead in Africa in digital transformation. As we have always said, the future is digital and we are here to support and facilitate digital investments for both local and international investors,” Mucheru Added.
The entry of Taxiye in the Kenyan market comes against a background of reforms initiated by the government last year to streamline the sector whose contribution, especially to youth employment thas been growing exponentially.
Current statistics by the industry regulator, the National Transport and Safety Authority (NTSA) indicates that there are 1.6 million boda boda riders in Kenya and 1.2 million motorbikes.
The sector has emerged as one of the biggest drivers of the economy, generating Sh219 billion in revenue in 2018.
“The partnership with Taxiye is part of our mandate to see the sector improve services and enable riders to be disciplined, reliable and well trained to offer the best service. As National Chair, I will do my best to support the sector to grow and become better each day. We thank Taxiye for this noble support they have brought to the sector,” he added.