Furniture manufacturer Gabby is incorporating the upholstery capabilities of Stanford Furniture to its lineup with a new custom upholstery program that will be introduced at the Oct. 13-21 High Point Market.
Gabriella White, parent company of Gabby, Summer Classics and Wendy Jane, acquired Stanford Furniture in 2019.
“I am proud of how our teams have exemplified our core values and how they have been particularly dedicated and nimble as we integrate,” said William White, president. “Assimilating the new Claremont, N.C. upholstery team and renovating the new High Point showroom in the midst of a global pandemic has been our biggest accomplishment to date.”
Over the past year, the brands have been working to develop and refine an offering defined as “livable luxury,” which focuses on a few core customer centric needs; style, comfort, performance and service. The new program will go to market under the Gabby brand. It will feature a selection of simplified customization options across a selection of more than 300 frames, accompanied by an assortment of more than 500 fabrics and leathers, with 30% of the fabric line delivering on performance for both the indoors and out across multiple grade levels.
This program is also being built with a focus on speed to market. The simplified customization options and a commitment to stocking the frames and fabrics will help to ensure as the program grows that the lead times will not.
“We are building an upholstery line that is as functional as it is beautiful, recognizing that there is a real need in the marketplace for quality upholstery that can be stylish, be lived in and can be delivered in less than four weeks,” White said. “I had my own family in mind when we embarked on this journey, looking to have something in our home that is beautiful that we can also let our kids can jump on was really important.”
While the Stanford name will go away, its commitment to product personalization will continue in the updated Stanford Select made to measure program. Stanford’s Essentials Program will transition into the Stanford Select Program – and will be launched with an updated offering of semi-custom selections that will continue to allow customers to have the opportunity for creating personalized, one-of-a-kind seating options.