A living room setting from Gabby’s new custom upholstery program.
PELHAM, Ala. – Gabby will launch a line of custom upholstery at October Market utilizing the former Stanford Furniture plant in Claremont, N.C.
Gabby parent company Gabriella White acquired Stanford late last year. The program will blend Stanford’s tradition in comfortable, custom upholstery will with Gabby’s modern, transitional design.
The launch features a selection of simplified customization options across a selection of more than 300 frames, accompanied by a comprehensive assortment of more than 500 fabrics and leathers. Thirty percent of the fabric line offer performance for both the indoors and out across multiple grade levels.
The program was designed with a focus on speed to market. The simplified customization options and a commitment to stocking the frames and fabrics aims to ensure as the program grows that the lead times will not.
“I am proud of how our teams have exemplified our core values and how they have been particularly dedicated and nimble as we integrate,” said William White, Gabby president, in a release. “Assimilating the new Claremont, N.C., upholstery team and renovating the new High Point Showroom in the midst of a global pandemic has been our biggest accomplishment to date.”
Over the past year, the brands have been working to develop and refine an offering defined as ‘livable luxury,’ which focuses on a few core customer-centric needs: style, comfort, performance and service. The new program will go to market under the Gabby brand making its debut at October’s High Point Market. Gabby will exhibit the new upholstery line in its new 20,000-square-foot High Point showroom at 333 N. Hamilton St.
“We are building an upholstery line that is as functional as it is beautiful, recognizing that there is a real need in the marketplace for quality upholstery that can be stylish, be lived in and can be delivered in less than four weeks,” White said. “I had my own family in mind when we embarked on this journey, looking to have something in our home that is beautiful that we can also let our kids can jump on was really important.”
While the Stanford name will go away, its tradition continues in the updated Stanford Select made to measure program. Stanford’s Essentials Program will transition into the Stanford Select Program and will be launched with an updated offering of semi-custom selections that will continue to allow customers to have the opportunity for creating personalized, one-of-a-kind seating options.
Gabby will offer opportunities for customers to view the new upholstery offering both virtually and in-person this fall. The brand is hosting three live virtual showroom tours, several immersive virtual designer events, 3D tours and more.
The High Point showroom will showcase both the Gabby and Summer Classics brands. Go here for more information on market presentations.
Gabriella White is a family-owned manufacturer and retailer of indoor and outdoor furniture since 1978. Its brands include Summer Classics, Gabby and Wendy Jane by Gabby.