Market research agency, Visual Captalist, recently released its latest report on the brand share of consumer electronics in the second quarter of this year. According to the agency, in the smartphone market, Samsung and Huawei occupy the top position with a 20% market share each. Apple is third with a market share of 14%. Xiaomi (10%), Oppo (9%), Vivo (8%), and Lenovo (3%) occupies fourth to seventh place respectively. Apart from Samsung and Apple, the other brands in the top 7 list are Chinese.
Furthermore, Visual Captalist shows that Chinese smartphone brands account for over 50% of the overall market. Looking at the mobile operating system share, it’s a two-horse race as it has been for a couple of years. While Android has 74%, iOS accounts for 25%. These two systems account for 99% of the market share. The remaining systems worldwide collectively account for 1%.
As for application processors, Qualcomm is tops with 29% while MediaTek follows closely with 26% market share. HiSilicon which is slowly dying out of the market but is not dead yet comes third with 16%. Apple’s Bionic and Samsung’s Exynos are joint fourth with 13% market share each.
For the wireless headset segment, Apple is by far the leader in this market with a 35% market share. In the second position is Xiaomi with a 10% market share while Samsung is third with 6%. However, the “others” have a massive 43% market share, even more than Apple. This implies that there are so many wireless headset companies that are doing well.
For the global smartwatch shipment, Apple, Huawei, and Samsung hold the first three spots. These companies have 30%, 14%, and 7% market share respectively. Just like the wireless headset segment, the “others” category in the smartwatch market has a whopping 42% market share. Of course, we are well aware that there are a plethora of smartwatch companies in the market.
From this report, we can see that Chinese brands are doing exploits in the consumer electronics market. It is quite interesting to see that Huawei is still competing despite the numerous bans from the U.S. The Chinese manufacturer will be more than happy that the company is more than just smartphones. Indeed, the U.S. ban on Huawei is crippling its smartphone and processor business. However, its other businesses are doing very well. This is because most of these businesses do not involve the use of American technology at any level of production.