Russian smartphone market up 5% to 22.5 mln units in first nine months of 2020

The Russian smartphone market grew by 5 percent year-on-year in the first nine months of 2020 to 22.5 million devices, according to data from the operator MTS. Revenues increased by 11 percent to RUB 380 billion, and the average retail  rate of a smartphone grew by 6 percent, to RUB […]

The Russian smartphone market grew by 5 percent year-on-year in the first nine months of 2020 to 22.5 million devices, according to data from the operator MTS. Revenues increased by 11 percent to RUB 380 billion, and the average retail  rate of a smartphone grew by 6 percent, to RUB 16,930.

Significant growth in online sales was registered. Online sales jumped by 60 percent in units and were up by 84 percent in value. The average price of a smartphone sold online amounted to RUB 19,700, up by 15 percent year-on-year.

Samsung led the market in volume with a 26 percent share. Honor followed with 24 percent, while Xiaomi, Apple and Huawei took 18 percent, 10 percent and 7 percent, respectively.

Apple led by revenues with a 33 percent share, and Samsung followed with 27 percent. The indicators of Honor, Xiaomi and Huawei were 16 percent, 13 percent and 5 percent, respectively. 

Sales of smartphones on installment and via leasing dropped by 22 percent. The average retail rate of devices sold in this way totaled RUB 26,500, up by 18 percent. According to MTS Bank, the main reason was households saving money to spend for vacations and other purchases during the lockdown. Apple led in this segment with a market share totaling 29.3 percent, followed by Samsung (26.8 percent) and Honor (25.4 percent).

The bestselling smartphones were the Samsung Galaxy A10, Samsung Galaxy A51, Honor 8A, Honor 10i and Samsung Galaxy A01. In revenues, the Apple iPhone 11 128 GB led the market, followed by the iPhone 11 64 GB, Samsung Galaxy A51, iPhone XR 64 GB and iPhone 11 Pro Max 256 GB.

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