Trailblazing Skincare Brand Launches a Video Campaign to Spotlight Their Commitment to Spa Partners and Consumers During Pandemic

Cristopher Centers

ATLANTA, Sept. 24, 2020 /PRNewswire-PRWeb/ — Globally recognized skincare brand, COSMEDIX, continues to prioritize unity and embrace change amidst the COVID-19 pandemic. Today, the brand revealed their video campaign titled “Together, We Are COSMEDIX”, which includes personal testimonials from the brand’s account executives and corporate team. The video highlights the […]

ATLANTA, Sept. 24, 2020 /PRNewswire-PRWeb/ — Globally recognized skincare brand, COSMEDIX, continues to prioritize unity and embrace change amidst the COVID-19 pandemic. Today, the brand revealed their video campaign titled “Together, We Are COSMEDIX”, which includes personal testimonials from the brand’s account executives and corporate team. The video highlights the creative virtual adjustments and team efforts that have been made by the COSMEDIX family, as they continue to stand together and help their spa customers excel in the new business landscape.

COSMEDIX is made up of a national team of account executives who work to build strong partnerships with spa professionals across the globe. While the global pandemic has presented unique hurdles within the consumer market, the brand has taken extra initiatives to pivot with their team and help their spa accounts successfully transition and operate within a virtual environment.

“During the COVID-19 crisis, we have never shut down,” says Audra Ryan, an Account Executive for COSMEDIX. “We’ve been here all along, helping to support our clients and pivot to create success during these challenging times.”
Despite national shutdowns, the brand has risen to the occasion by developing innovative ways to market and do business from home, while helping their clients thrive in a digital spa space. Account executives worked with each of the spa partners to enhance website sales and set up online stores. In an effort to fit the current business climate, COSMEDIX created promotions like “At-Home Facials” and online consultations to help spas virtually provide their customers with personalized skincare routines. The brand also continues to grow their community through online learning portals and Facebook groups, where aestheticians can share ideas and connect with others in the field.

“Everyone at COSMEDIX is a priority,” says Jacque Hansen, National Sales Director for COSMEDIX. “From account executives to education teams to our spa accounts and clients, we embrace everyone as we work together to create an environment of unity and success.”

The new video campaign will also kick off the brand’s National Aesthetician Month celebration. Founded by COSMEDIX, the month-long event shines a light on the spa professionals who are dedicated to helping consumers put their best face forward. The celebration is held each year during the month of October and honors aestheticians with special events, awards and promotions.

About COSMEDIX
COSMEDIX is a professional skincare line that is formulated with clean, potent plant-based ingredients, Nobel Prize-winning chemistry and gentle actives to deliver safe, effective results. Our commitment is to use the purest ingredients for the skin. The entire skin care line is cruelty free and free of many harsh ingredients including: parabens, benzoyl peroxide, glycolic acid, petrolatum, hydroquinone, artificial dyes and sodium lauryl sulfates.

 

SOURCE COSMEDIX

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